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Allergy shocks

Overdose of food supplements is always a risk for organic systems


The ingredients used for supplements that are produced on farms are often not grown sustainably.

Too Expensive

Americans spend $30.2 billion on supplements every single year. That’s $28.3 billion for adults and $1.9 billion for children, or 9.2% of all out-of-pocket U.S. healthcare spending.

Gastrointestinal complications

Any improper use can cause unwanted side effects for the intestine



Cell-based protein could cause up to 92% less global warming, 93% less air pollution, and use up to 95% less land and 78% less water compared to conventional beef production.


Cell-based Protein is high in protein, vitamins, and minerals and has the ability to be lower in fat and cholesterol than alternative proteins.


Only formulas made of free amino acids – like Neocate – or extensively hydrolyzed proteins are hypoallergenic.


Cost of cell-based meat production could drop to $2.57 per pound based on scaling and renewable energy

Manufacturing process

Target market


Among adults 20 years old and older, 63.8% of women reported using dietary supplements between 2017 and 2018.

Older adults

Adults accounted for 46.6% of the global dietary supplements market in 2021.


Major consumers of protein supplements include athletes and bodybuilders.


Dietary supplement usage is common in all ethnic groups, but the extent and consistency of use varied.

Market Size

The global protein supplements market was valued at USD 6.26 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.0% from 2022 to 2030.

Value in 2021

USD 5.83 billion

By Product

Protein Bars / Protein Powder / Ready-To-Drink / Others

The Revenue forecast in 2030

USD 10.80 billion


various types and flavours of protein isolates Growing number of fitness and wellness centres around the world changing people's taste preferences as well as government initiatives

North America led the supplements market and accounted for a revenue share of over 41.0% in 2021.

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